Implementing Strategic Meetings Management Globally
Strategic Meetings Management
Date: January 3, 2012
About this Resource
Wondering what it takes to roll out a successful SMMprogram globally? Study the recent example of BristolMeyer Squibb as it describes what worked, what didn’tand what it now, in hindsight, recommends for those facingthe daunting prospect of taking their SMMP global.
Resource contributor
Paul Yachnes
I am Research Library Manager with GBTA Foundation, responsible for building and maintaining the Digital Resource Library and answering member research and reference questions. If I can help you find research, whitepapers, RFPs, presentations,...
