Implementing Strategic Meetings Management Globally

Strategic Meetings Management

original author/publisher Tom O’Neill, Jocelyne Cote, Kevin Iwamoto, Cindy D’Aoust

Date: January 3, 2012


About this Resource

Wondering what it takes to roll out a successful SMMprogram globally? Study the recent example of BristolMeyer Squibb as it describes what worked, what didn’tand what it now, in hindsight, recommends for those facingthe daunting prospect of taking their SMMP global.

Resource contributor

Paul Yachnes

I am Research Library Manager with GBTA Foundation, responsible for building and maintaining the Digital Resource Library and answering member research and reference questions. If I can help you find research, whitepapers, RFPs, presentations,...