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How to Grow Non-Traditional Revenue Streams through Sports, Media & Entertainment

Description
At the end of the day, it is not really just the data you want and need, it is the resulting actionable strategy that can be drawn from the data. In this session, we will explore “why” decision makers want data and “what” they actually want to do with it. Expert panelists will reveal how to start with understanding what and why, how to get to the bullet points an executive actually wants when they ask for reports, and how to connect the various sources, technology, partners, and travel service providers to get the result that give you actionable recommendations.
Resource
1057.pdf1057.pdfNew description21147 KB
Author
Peter Greenberg; Darla Montalto; Hal Rudy; Ranjan Goswami; Johanna Nelson
Publisher
GBTA
Publication Year
2014
Topics
Sports, Media and Entertainment Travel
Resource Type
Presentation
Language
English
GBTA Event
GBTA Convention

Resource Details

Paul Yachnes
Paul Yachnes
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Date Modified: Jul 20, 2015
Date Last Modified: Jul 20, 2015
Category: GBTA Resources