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Are Corporate Hotel Programs Riding the Traveler Experience Wave?

Description
Are priorities of travel programs changing? While cost remains important, companies also prioritize traveler well-being. This study examines the role of traveler satisfaction in the hotel RFP process. It is based on a survey of U.S. and Canada-based travel buyers. It compares buyer priorities against traveler preferences, derived from past GBTA research.
Resource
Are Corporate Hotel Programs Riding the Traveler Experience Wave.pdfAre Corporate Hotel Programs Riding the Traveler Experience Wave.pdf2979 KB
Author
GBTA
Sponsor
0dabd8dfbb813506f3eff4a7a313c59d-huge-ac
 
Resource Type
Research
Language
English
Topics
Hotels
Subjects
Traveler well-being, Preferred hotel programs
Keywords
Traveler experience, traveler well-being, hotel RFP

Resource Details

Mark Sharoff
Mark Sharoff
Average Rating:
Date Modified: Oct 29, 2019
Category: GBTA Resources