Dates: June 7-9
Time: 10:00 AM - 1:00 PM ET each day
The field of marketing continues to experience significant transformation. Executives in roles including marketing and communications, branding, promotions and service excellence need to constantly upskill in domains including new channel marketing, social media, data analysis, AI and visualization, impact analysis and customer experience mapping. This course has been specifically designed for directors and strategists in the broad travel and mobility sectors to provider leading edge insights and highly immersive experiences to apply the new knowledge and skills. Participants will learn both from Prof. Raj Venkatesan as well as colleagues from across the industry on how they can apply these learnings in their work.
Instructor: Raj Venkatesan, Ronald Trzcinski Professor of Business Administration, University of Virginia, Darden School of Business