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Travel Manager 2020: Foundational Shifts in the Role of the Travel Manager


This whitepaper presents the results of a survey conducted by the GBTA Foundation in partnership with Sabre. It is a continuation of the topic explored in a study conducted in 2014, which was to understand the value that Travel Managers bring to their organizations by providing rich insights about the day-to-day tasks performed by Travel Managers and what they do to benefit their company both in financial and non-financial ways. The current study is based on a survey of Travel Managers in the United States and Canada who have some level of responsibility in at least one of seven business travel categories, and it primarily focuses on the future role of Travel Managers and how they expect their role will change in the future.

The goals of this study include but are not limited to:

  • Determine the importance of and time spent on tasks performed by Travel Managers, and the expected future changes in priority and time allocation for these tasks. 
  • Investigate how technology has changed the role of Travel Managers and is expected to change their role in the future. 
  • Explore metrics / KPIs and the ways in which Travel Managers use data to measure the success of their corporate travel programs. 

This whitepaper also includes research on travel data which was conducted in Asia-Pacific and Europe. Relevant results are presented throughout the whitepaper when applicable.

 Non-members: You can download this resource for free by becoming a GBTA member. It is also available for purchase.

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GBTA Foundation
GBTA Foundation
Publication Year
Resource Type
Performance Metrics, Technology, Travel Managers

Resource Details

GBTA Research Team
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Date Modified: Oct 27, 2015
Date Last Modified: Oct 27, 2015
Category: GBTA Resources