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Booking Behaviour: The Business Traveller’s Perspective - A Survey of Business Travellers in the United Kingdom, Germany, and France
In 2013, the GBTA Foundation published the Global Travel Management Study, based on a survey of more than 1,400 Travel Managers, including 145 in Europe. Respondents rated their travel programme’s success in achieving various goals. In Europe, only 55% of Travel Managers thought their programme was successful when it came to traveller’s adherence to booking through approved channels. A similar share (53%) thought it was successful when it came to traveller’s adherence to booking with preferred vendors. These figures were lower than the worldwide rates of 68% and 61%, respectively.
The current study examines booking from the business traveller’s perspective. It is based on a survey of 741 business travellers who reside in Europe’s three largest business travel markets: Germany, the United Kingdom, and France. Together, these countries accounted for $137 billion in spending on business travel in 2014, representing about half of Western Europe’s total.
Research questions for this study include:
- What types of channels do travellers use to book business trips? Do they use company-provided channels, supplier channels, or both? How often do they use these channels?
- When do travellers decide not to use the booking channel(s) preferred by their company?
- What types of booking channels do travellers prefer? If they had no restrictions, which channel would they use?
- How often do companies have in place a pre-trip approval process? When they have a process in place, how often do travellers follow this process?
Business Travler EU study_Concur_FINAL UPDATED 2.23.16.pdfNew description1072 KB
Travel Policy, Business Travelers
Compliance, Online booking tools, Pre-trip approval