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Traveler Satisfaction: Exploring the Generational Divide in Business Travel
Description
This cross-sectional study examines the causal relationships between frequent business travelers’ experiences and business travel satisfaction. The results are analyzed on first an aggregate basis and then a generational basis that is comprised of three defined generations: Millennials, Generation X, and Baby Boomers.
The research identified four key themes that summarized the elements that impact business travel satisfaction: “booking”, “productivity during travel”, “tracking and reporting” and “personal life”. Based off of these themes and their relative importance to each generation, recommendations were made for companies to help move the needle on business travel satisfaction for their employees.
The research identified four key themes that summarized the elements that impact business travel satisfaction: “booking”, “productivity during travel”, “tracking and reporting” and “personal life”. Based off of these themes and their relative importance to each generation, recommendations were made for companies to help move the needle on business travel satisfaction for their employees.
Resource
Author
GBTA Foundation
Publisher
GBTA Foundation
Publication Year
2016
Resource Type
Research
Language
English
Topics
Business Travelers
Resource Details
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Date Modified: Sep 7, 2016
Date Last Modified: Sep 7, 2016
Category: GBTA Resources