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A Mobile Effect: Travel Programs and Setting a Clear Mobile Strategy

Description
The GBTA Foundation and the Carlson Family Foundation joined forces to study the why what and how of mobile travel strategies. Why is a mobile strategy needed? What should be part of the strategy? How do organizations go about implementing one? Join us on this webinar and learn what needs to be done to achieve a successful implementation of a mobile travel strategy.
 
At the end of the session, participants should be able to:

    • Identify what elements of a mobile travel strategy your travel program might already 
      have in place.
    • Understand the importance of mobile technology within your program.
    • Learn how to implement a mobile strategy or how to take it to the next level.
    • Learn how to leverage mobile technology to improve your travel program.
 
Author
Dominique Betancourt; Monica Sanchez
Publisher
GBTA
Publication Year
2016
Resource Type
Webinar
Language
English
Topics
Technology
Subjects
Mobile technology

Resource Details

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Date Modified: Sep 16, 2016
Date Last Modified: Sep 16, 2016
Category: GBTA Resources