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The Digital Business Traveler: U.S. Millennials

Description
Millennial travelers have been the focus of many recent studies as the travel industry attempts to define their preferences and behaviors to anticipate their needs and wants. Specifically in business travel, these needs and wants have to be in agreement with an organization’s travel policy and culture, hence the importance of understanding this particular segment.

This GBTA research insight focuses specifically on US business travelers in this age group (20-34) in order to create a profile to understand common characteristics that make them a unique group of travelers. The results presented here come from different GBTA Foundation studies and other industry research available.
Resource
Research_Insight_Millennials_FINAL_Nov2016.pdfNew description196 KB
Author
GBTA Foundation
Publisher
GBTA Foundation
Publication Year
2007
Topics
Airlines, Ground Transportation, Hotels, Technology, Business Travelers
Resource Type
Research
Language
English
Subjects
Car rental, Mobile technology

Resource Contributor

Paul Yachnes

I am Research Library Manager with GBTA Foundation, responsible for building and maintaining the Digital Resource Library and answering member research and reference questions. If I can help you find resources or answer any research questions, click on my name above to send me a private message, email me at pyachnes@gbtafoundation.org, or phone 703-236-1182

Resource Details

Paul Yachnes
Paul Yachnes
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Date Modified: Nov 14, 2016
Date Last Modified: Nov 14, 2016
Category: GBTA Resources