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Project-Based Business Travel in the United States: An Assessment of Market Size & Opportunity
The project-based business travel market in the U.S. provides an enormous opportunity for travel suppliers, totaling an estimated $45.4 billion USD in 2017. This estimate includes the money project-based business travelers spent on goods and services while on the road, such as hotel rooms, food and beverage, air and ground transportation and spending on retail and other amenities.

Project-based business travel is extremely diverse, spanning a variety of different business objectives. Despite its diversity, there are key underlying trends that can be used by marketers, supplier sales teams and travel managers to increase revenue, cut costs and improve customer and employee satisfaction. This study was conducted in order to better understand a key part of the business travel market that is rarely recognized as its own distinct segment with its own distinct needs. No large-scale effort has yet been undertaken to truly understand the current size of this market or attempt to analyze the segment’s market opportunity.

The research study was conducted over two phases. The first phase was purely qualitative and aimed to define project-based business travel. The definition was established through deep-dive interviews with a diverse set of travel managers, travel suppliers and project managers. The second phase was quantitative and based on business traveler surveys, ongoing business travel research conducted by GBTA, and analysis and research conducted by Rockport Analytics.
GBTA IHG Study of Project-Based Business Travel - FINAL 06152018.pdfGBTA IHG Study of Project-Based Business Travel - FINAL 06152018.pdf1484 KB
GBTA; Rockport Analytics
Publication Year
Resource Type
Travel Spending
Category GBTA Resources