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Improving Hotel Programs in 2019: How Gaps in Understanding Can Impede Program Goals

Description
Travel program goals can be difficult to reach when travel buyers and business travelers are not on the same page, and many travel buyers are at a loss with how to leverage cost savings, compliance, and satisfaction with traveler behavior. This research aims to understand what gaps exist between hotel program goals, hotel policy, and traveler behavior. Key questions include:

1. What are travel buyers’ top goals for the next year, and how do tey plan to address them?
2. Are travelers satisfied with their rate allowance, and under what circumstances would they book outside of their allowance?
3. Why do travelers book outside of policy, and what motivates them to stay within policy?
4. What do travelers want most out of their corporate booking tools?
5. What amenities do travelers most value on business travel?
6. How can hotel programs improve for the mutual benefit of travel buyers and business travelers?
Resource
RoomIt 2018 Summary of Findings FINAL.pdfRoomIt 2018 Summary of Findings FINAL.pdf1752 KB
Author
GBTA
Publisher
GBTA
Publication Year
2018
Resource Type
Research
Language
English
Topics
Hotels, Travel Policy
Subjects
Preferred hotel programs

Resource Details

GBTA Research Team
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Date Modified: Nov 14, 2018
Date Last Modified: Jan 11, 2019
Category: GBTA Resources