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Fixing the Leak: How Traveler Experience Impacts Hotel Adoption

Description
For today’s travel buyer, building and managing a travel program is an exercise in balance – travel buyers must balance the needs of their organization and its travelers through cost containment, traveler compliance, traveler satisfaction, duty of care, and more. Moreover, overseeing a corporate lodging program can prove to be especially challenging, given a shifting industry and landscape of technologies. Despite efforts to build the best possible lodging program, travel buyers still face issues of non-compliance and traveler dissatisfaction. This study explores gaps in perception of travel programs to determine how the travel experience impacts lodging program adoption. Key questions include:
  • What drives traveler adoption in the lodging category?
  • What are the defining factors that influence satisfaction with the program?
  • What gaps, if any, exist between travel buyers and business travelers in perceptions of travel programs?
Resource
Fixing the Leak: How Traveler Experience Impacts Hotel AdoptionFixing the Leak: How Traveler Experience Impacts Hotel Adoption661 KB
Author
GBTA
Sponsor
0c70af596fd14ae632931706b6ebf2da-huge-hr
 
Publication Year
2019
Resource Type
Research
Language
English
Topics
Hotels, Booking Behavior, Business Travelers
Keywords
lodging program adoption, traveler preferences, traveler booking behavior

Resource Details

Hannah Jaffee
Hannah Jaffee
Average Rating:
Date Modified: Jul 16, 2019
Category: GBTA Resources