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GBTA Business Traveler Sentiment Index, in partnership with RoomIt by CWT

The GBTA Business Traveler Sentiment Index™, in partnership with RoomIt by CWT, aims to understand how business travelers feel about their travel experience and how those feelings affect their actual behaviors related to travel. The research identifies the key drivers of business traveler satisfaction while examining trip behaviors, experiences, preferences and challenges.

The study sets a baseline for measuring business traveler sentiment over the last twelve months and will assess how sentiment changes (if at all) on a quarterly basis.

To develop the Sentiment Index and assess feelings around business travel, an online survey was conducted among business travelers around the globe in the United States, EMEA, Asia-Pacific and Latin America. The data analysis revealed four key categories that directly impact business traveler sentiment and comprise the Sentiment Index: 
  • Traveler Experience (i.e., attitudes toward general trip experience from booking to air travel and hotel stays to expense reporting);
  • Trip Success and Meeting Business Objectives (i.e., attitudes toward aspects of the business trip that lead to improved trip success);
  • Travel Management Policy Friction (i.e., attitudes toward company travel policy management, flexibility and comprehension); and
  • Technology for Business Travel (i.e., opinions about technology’s impact on business travel)
Roomit Sentiment Index - vFinal.pdfRoomit Sentiment Index - vFinal.pdf682 KB

Publication Year
Resource Type
Business travelers, Traveler sentiment
Traveler sentiment, GBTA Business Traveler Sentiment Index, traveler experience, traveler satisfaction, hotel fitness

Resource Details

Mark Sharoff
Mark Sharoff
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Date Modified: Jul 22, 2019
Date Last Modified: Jul 22, 2019
Category: GBTA Resources