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Leveraging Data to Improve Traveler Experience
Description
Increasingly, companies consider the “value” of business travel. They examine how travel impacts employee retention, productivity, and engagement. Some have built an employee-centric travel program. These companies have not only revisited their priorities – they have searched for new metrics and data sources to evaluate their program’s performance.
This study examines how companies leverage data and key performance indicators (KPIs) to improve traveler experience. It is based on a survey of North American travel buyers, and addresses several key questions including:
This study examines how companies leverage data and key performance indicators (KPIs) to improve traveler experience. It is based on a survey of North American travel buyers, and addresses several key questions including:
1) Do travel buyers think a managed travel program can impact employee retention? If so, which aspects have the most impact?
2) How often do travel buyers survey employees? What do they survey about?
3) Do buyers track and report on their most frequent business travelers? Do they have specific policies for these travelers?
4) Are buyers interested in using HR data to track traveler retention or turnover?
2) How often do travel buyers survey employees? What do they survey about?
3) Do buyers track and report on their most frequent business travelers? Do they have specific policies for these travelers?
4) Are buyers interested in using HR data to track traveler retention or turnover?
Resource
Publication Year
2019
Resource Type
Research
Language
English
Keywords
Traveler experience, traveler well-being, data, KPIs
Resource Details
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Date Modified: Aug 5, 2019
Date Last Modified: Aug 5, 2019
Category: GBTA Resources