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Building a Strategic Meetings Management Program

Description
This is the second edition of Building a Strategic Meetings Management Program, the first paper in the series Framework for Success: Strategic Meetings Management Programs. The first edition was groundbreaking when it was published more than four years ago. During that time, the practice of strategic meetings management has evolved significantly, and the NBTA Groups & Meetings Committee determined that those changes necessitated a new edition of this paper to better reflect the present situation in the meetings industry. This paper also includes a more global perspective than the original, to reflect the global economy in which most companies considering or implementing a strategic meetings management program (SMMP) operate.
Resource
BuildingStrategicMeetingsManagementProgram_SecondEdition.pdfBuildingStrategicMeetingsManagementProgram_SecondEdition.pdfNew description399 KB
Author
NBTA Groups & Meetings Committee
Publisher
NBTA
Publication Year
2008
Resource Type
Whitepaper
Language
English
Topics
Meetings and Event Management
Subjects
Strategic meetings management programs, Supplier contracts

Resource Details

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Date Modified: Aug 23, 2016
Date Last Modified: Aug 23, 2016
Category: GBTA Resources