SAF (Sustainable Aviation Fuels)

Our recent webinar, The SAF Playbook: Lessons from Corporate Sustainability and Travel Teams is now available to watch on demand. The session brought together corporate travel and sustainability leaders to address critical questions shaping the future of Sustainable Aviation Fuel (SAF) adoption.

The challenge we hear most often is: How do we move from interest to investment? In this webinar, we quickly cover the fundamentals of SAF, and share the proven strategies for building the business case, achieving stakeholder buy-in, and overcoming common budget hurdles. We’re focused entirely on actionable lessons.

The discussion also marked the launch of SAF Corporate Connect , GBTA’s new collaborative platform designed to unite corporate travel voices, tackle adoption barriers, and accelerate collective investment in SAF.

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Aviation is one of the most challenging sectors to decarbonize. For companies that rely on air travel to meet their business objectives, Sustainable Aviation Fuel (SAF) is one of the few credible solutions available today to abate these emissions and achieve sustainability targets. Yet, adoption in corporate travel remains limited.

According to the GBTA Sustainability Acceleration Challenge , only 12% of companies are currently purchasing SAF. Why the slow uptake? Travel managers point to tight budgets, confusion around SAF certificates, and a purchasing process that feels complex and unclear.

The truth is, corporate travel has the potential to be a powerful catalyst for scaling the SAF market, but to unlock that potential, we need to work together.

That’s why the GBTA Foundation launched SAF Corporate Connect — designed to break down barriers and accelerate action. ...