The SAF Playbook Webinar Now Available On Demand

Our recent webinar, The SAF Playbook: Lessons from Corporate Sustainability and Travel Teams is now available to watch on demand. The session brought together corporate travel and sustainability leaders to address critical questions shaping the future of Sustainable Aviation Fuel (SAF) adoption.

The challenge we hear most often is: How do we move from interest to investment? In this webinar, we quickly cover the fundamentals of SAF, and share the proven strategies for building the business case, achieving stakeholder buy-in, and overcoming common budget hurdles. We’re focused entirely on actionable lessons.

The discussion also marked the launch of SAF Corporate Connect, GBTA’s new collaborative platform designed to unite corporate travel voices, tackle adoption barriers, and accelerate collective investment in SAF.

Watch the recording
Download the presentation deck

Resources for Every Stage of the SAF Journey

Wherever you are in your SAF journey, we’ve got resources for you:

• Just getting started?
  Explore the GBTA Acceleration Challenge and download the Sustainable Business Travel Transition Pathway.
• Ready to take action?
  Explore the SAF Playbook for Corporates, your step-by-step guide to integrating SAF into your travel strategy.
• Want to learn from peers?
  ​​​​Join the SAF discussion forum on the GBTA Hub (members only).

Coming in 2026:
We’re planning interactive learning experiences for advanced learners – stay tuned!