Research and Videos At Your Fingertips
Throughout its 50+ year history, GBTA has been at the forefront of bringing to light key trends and topics shaping the industry, enabling business travel professionals to access timely context, validate their thinking, and confidently move ahead.
Key Objectives
- Members will learn about the two main types of research projects GBTA conducts and publishes exclusively for members
- Members will understand the steps to find research, how to search for resources and other relevant information regarding newly published information
The Anatomy of Research Projects
GBTA partners with other organizations and companies to produce two different types of research projects. Large-scale and small-scale projects may vary in scope, but they are invaluable and substantial for GBTA members as exclusives. That’s the power of GBTA Research today.
Large-Scale Projects
These large-scale projects are vital for member usage and are often launched during our flagship events. They are full in-depth reports and conducted entirely in-house. Examples are our annual launched Global Business Travel Index™ Outlook (BTI) or Global Business Travel Forecast. By partnering with others, we ensure that education sessions are held to review key findings and make use of the findings in a digestible manner.Small-Scale Projects
Though smaller in scale still significant, these smaller survey-based projects bring much value to members around the globe. As our industry evolves, members are pressured to evolve as the landscape changes. Our small-scale projects are typically released multiple times throughout the year, with information that can assist in decision-making and impact short-term decision making.Make the Most of Your Exclusive Research!
Find Resources in the GBTA HubTo search for your member exclusive resources and research, visit hub.gbta.org and under Resources, you will find over hundreds of published documents relevant to different areas of the business travel industry. You can also bookmark hub.gbta.org/files. Watch the snippet below and click to enlarge video!
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Searching for Resources in the GBTA Hub
You can search by various built-in filters, such as:
- Resources Type: this is the type of resource it is, an example of this an Educational Guide or Case Study.
- Industry Topic: since business travel is all encompassing, there are different areas our research covers, often involving more than one, these range from areas such as aviation, procurement to traveler experience and more!
- Region: our research is global but sometimes we focus on some regions as there is a need for specialized research that is more in-depth, as a result, you can also filter by region
- Language and Year Range: though they are typically two different filters, you get the point. Watch the clip below, click to enlarge video!
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Note: You can also clear your filters!
Now that you have learned about just some of our research, spoiler, there is more to come at the end of Part II: Learning, our next section will highlight GBTA's vast array of Certifications!
